Bedew Branding 

The Proposal

“Bedew” is a new brand of flavored water that is diffused with the flavors of real fruit instead of adding sugar to the water. The goal was to conceptualize the branding essential for this new product

The Process

After researching the market and similar items, I mocked up several iterations of logos. When the final logo was selected, I digitized the logo for the product and established the branding principles that would guide the branding of the product and its variations.

The Product

I produced a branding and identity guide that contains the new logo and brand identity specifics (including color scheme, fonts). Along with the visuals, I generated a brand promise and, for further marketing purposes, focused on brand differentiation. Also, outlined in the guide are product stakeholders and touchpoints for effectively marketing the product.

My Roles

Conceptualization, Graphic Design, Marketing