Big Valley Promotion

The Proposal

Big Valley Outdoor Store, an outdoor store supplying feeds, garden seed, plants, driveway gravel, soils, mulch, and produce, wanted to promote its current produce – peaches – services, in order to generate more sales the company.

The Process

We came up with the idea to promote the product indirectly by capitalizing on the knowledge base of one of the store’s owners and focusing on the product’s usefulness. This emphasizes both the quality of the product and the knowledgeability of those selling the product.

The Product

I created a short promotional video (with multiple final edits to fit the specifications of various platforms) in which the owner provides an in-depth tip on how to use the product – peaches – to create a peach cobbler.

My Roles

Conceptualization, Filming, Editing